How FRQNCY Helps

Cover art for Raising the Torch by the Statue of Liberty-Ellis Island Foundation, a FRQNCY Media Production

The Gist

To complement the new $100 million Statue of Liberty Museum, Apple and The Statue of Liberty-Ellis Island Foundation asked FRQNCY Media to create an audio experience that offered new perspectives on the Statue of Liberty’s fascinating story. In fewer than 30 days, FRQNCY’s strategy, marketing, and productions teams produced a sonically rich three-episode narrative series that launched in tandem with the museum’s grand opening on May 15.

How We Helped

  • Our content strategists conducted comprehensive historical and market research to ensure the series’ success
  • Our executive producers and writers traveled to New York City to capture on-location soundscapes and gather research
  • Our producers prepped, booked, and conducted in-person interviews (in multiple cities) with SOLEIF Campaign Chairperson Diane von Furstenberg and historians
  • We storyboarded, edited, mixed, and mastered every episode, including original sound design and custom music
  • Our illustrator designed the custom cover art

The Gist

The Coca-Cola Company came to FRQNCY Media with a unique vision: flip internal communications inside out by creating a podcast made by employees for employees – and available to everyone. We ran full-service production to create a seven-episode season that demystifies the company’s biggest strategic shift through authentic, vulnerable conversations with the top executives in North America.

Cover art for Total Refresh by The Coca-Cola Company, a FRQNCY Media Production

How We Help

  • Our content strategists shaped the format through deep research
  • We prepped hosts and guests for interviews and managed bookings
  • We engineered all recording sessions, which were led by our executive producers
  • We edited, mixed, and mastered every episode, and worked with music composers to create a custom track
  • We named the show and designed the artwork

The Gist

Solar Inventions CEO and TED speaker Bill Nussey was writing The Freeing Energy Project book and blog when one of his writers, Sam Easterby, had an idea: leverage Bill’s speaking experience to reach larger audiences. With FRQNCY’s Mega package in hand, Freeing Energy transformed into a multichannel brand with the addition of a podcast, the first in its industry to focus on the human side of local energy.

How We Help

  • Our content strategists found the market gap for Bill’s message and target listeners
  • Our associate producer manages all post-production for the show, including editing, mixing and mastering every episode
  • Our engineers trained Bill and Same to use their equipment to record independently without sacrificing sound quality
  • We book and engineer Freeing Energy’s recording sessions at our partner studios
  • We consulted with Bill and Sam on audience growth strategies
Cover art for The Freeing Energy Podcast by Bill Nussey, a FRQNCY Media Production

The Gist

Fortune 100 executive-turned-investor-turned founder Bernie Dixon wants to change the way women CEOs do business. She does this in Atlanta through her Launchpad2X accelerator. As the organization grows, so do its opportunities to reach far beyond one city’s bounds. Enter FRQNCY Media. We concepted a new format that helps Launchpad2X fuel its business goals and its broader mission.

Cover art for The 2X CEO by Launchpad2X, a FRQNCY Media Production

How We Help

  • Our content strategists created a unique show format – tailored for busy woman CEOs – that is digestible and actionable
  • Launchpad 2X uses its Mega package to easily and seamlessly produce The 2X CEO’s monthly episodes
  • We set up, managed, and engineered an mobile podcast booth for Launchpad2X at Venture Atlanta
  • We consulted with Bernie’s marketing team on audience growth strategies