It’s amazing how much has changed in our first two years. But it’s even more surprising how much has been reaffirmed. How much more “us” we’ve become.
Our founding brand was an expression of our childlike joy and scrappy beginnings.
That brand served us well. But with high growth propelling us forward, we quickly outgrew it. Like wearing an outfit that doesn’t fully express your personality, we soon found ourselves wishing we had a better way to show who we truly are: bold, eclectic, joyful, and innovative.
That’s where our new brand and website come in. The FRQNCY you see now aligns with the FRQNCY that lives in our team’s hearts. That’s why, for us, this rebrand feels more like a homecoming than a departure.
You’ll glimpse callouts to our diverse and multitalented team via a bright and varied color palette.
You’ll experience trippy icons and surrealistic collages that remind us of the endless creative possibilities of working with sound.
You’ll see vintage black-and-white images that pay homage to the quirky and experimental history of sound.
Listen to our four-part “Behind the Wavelength” series to hear from our CEO & Founder Michelle Khouri and FRQNCY OGs Jessica Olivier (our Lead Content Strategist) and Enna Garkusha (our Producer) about some of the milestones and never-before-shared memories that have shaped FRQNCY. You’ll also get an inside look at the new brand, its meaning and how it reflects the future of FRQNCY by paying homage to its past.
