How it works
Five questions. Three stories.
The Story Engine follows the same editorial intake logic FRQNCY uses in every discovery session — condensed into a format you can complete alone, before any conversation.
01
Describe your org
Not the mission statement. How you'd describe it at dinner — to someone who's never heard of you and doesn't owe you their attention.
02
Name the held-back story
What story does your organization have that no one has told yet? The thing that's too complicated, too internal, or too real to make it into the press release.
03
Identify the protagonist
Whose life should change because of this story? This almost always names the series lead — even if you don't realize it yet.
04
Name what it shouldn't be
The one constraint that tells FRQNCY more than any brief. The limit shapes the form.
What listeners say about the work
The editorial quality shows up in the audience.
★★★★★ Apple Podcasts · Jane Goodall Hopecast
"I listen to a lot of science reports, and there's a lot of gloom and doom in the truth. Listening to Jane and her guests is a true breath of fresh air amid the smoke of our burning planet."
— effingapplereviewnickname
★★★★★ Apple Podcasts · Globocurious
"If you like traveling at all, this podcast is for you. I feel like I'm transported to the places she's traveling!"
— fruitloops1129
Ready to take the story further? Let's talk.
The Story Engine is a FRQNCY tool.
hi@frqncy.media
Newsletter
Editorial thinking on story, media, and what brands are getting wrong.