When it comes to podcast promotion, the first thing that comes to mind for most is creating content. There’s no doubt that having great content in the form of social media feeds, blog posts, or email newsletters is super important. But we challenge you to take your promotion game one step further by creating a podcast landing page to showcase all that kickass content while boosting your audience growth.
A landing page (aka the holy grail for SEO) is basically a dedicated website that serves as a one stop shop for all info, content, and links about your podcast. And as a bonus, it opens the door for added accessibility for listeners who are hearing impaired or deaf.
Keep reading to learn how a landing page can boost your marketing efforts and what to include in yours.
Ready? Let’s meet your podcast’s new BFF.
What should I include on my podcast landing page?
You can make your podcast landing page as simple or complicated as you like. But, it’s always a good idea to include the following:
- An organized way for visitors to view your latest episodes. Make sure to include a transcript of the episode for accessibility, and detailed show notes with relevant keywords, and links of anything important mentioned in the episode.
- A front-and-center navigation bar with social media and subscription links that makes it easy for followers to become listeners and listeners to become subscribers.
- A newsletter signup form so people can subscribe and receive updates on new episodes or bonus content.
- A clear call to action. What do you want visitors to do? Listen now? Subscribe? Share with their networks? Make it easy for them to take action.
- Any other related content that might interest your listeners like YouTube videos, behind-the-scenes content, giveaways, contests, or polls.
The more engaging content you offer to new website visitors, the better chance they’ll find something of interest and give listening to your podcast a try.
How can I optimize my podcast website?
The first step in setting up a great landing page is making sure it’s optimized with the appropriate keywords. This is where SEO comes into play. For example, if your podcast is about cats, make sure you use the keyword “cats” throughout your landing page. That way if someone searches “podcasts about cats,” yours will have a better chance of popping up first.
Don’t know what keywords to use? Try running a free Google Adwords Search campaign and use the data it provides to help you make your decision.
Adding a blog section is another way to capture a larger audience, especially if your podcast covers a wide array of topics or different guests in each episode. Creating varied blog posts with relevant keywords to reflect your varied episode topics captures visitors that might be interested in one topic over another.
Pro tip: before you publish, make sure the page layout is both desktop and mobile friendly.
Want to create your new podcast landing page, but need customized help? Book a consulting call with one of our podcast experts to get you started.
Paige McCauley is FRQNCY Media’s digital marketing maven and resident musical wunderkind. Paige has a long history with the power of sound as an award-winning recording artist and songwriter, performing at venues like The Fox Theatre, House of Blues in West Hollywood, and the Mercedes-Benz Superdome. She also has extensive experience in the music industry, interning for the Recording Academy and working with artists like Billie Eilish, Travis Scott, and Brandi Carlile during her time in college.