Meet FRQNCY.
The editorial studio behind the work. Founded in Atlanta in 2018, built around a single conviction: the organizations doing the most interesting work deserve stories told at the same level.
Michelle Khouri
FRQNCY is built on one conviction: the studios doing the most interesting work are editorial operations that happen to produce — not production companies that occasionally have ideas.
Michelle Khouri is an award-winning executive producer, editor, and showrunner with 10+ years leading documentary storytelling across audio, video, and digital. Her work spans narrative podcasts, video series, and on-location productions for global brands, institutions, and independent projects.
She has led editorial production across the United States, Latin America, Asia, and the Middle East — managing distributed teams, complex logistics, and compressed timelines while maintaining narrative clarity at every stage.
Her work has received recognition from Digiday and Adweek, and she has EP'd for Jane Goodall, Diane von Furstenberg, and Alicia Silverstone.
Built in Atlanta. Built for anywhere.
FRQNCY is a done-for-you story company, based in Atlanta and with field production experience across 6 countries. Our team finds the story wherever in the world it is, then builds the anchor and produces every format across every platform.
We partner with organizations navigating complex subjects, where clarity, context, and narrative judgment matter most. Our work spans public-facing series, internal storytelling, and original longform projects. Engagements range from full production leadership to editorial strategy and system design, depending on the needs and scale of the project.
At FRQNCY, video and audio are equals. Visual storytelling is central to how audiences engage with information, while clarity depends on strong narrative structure and high-quality sound. Stories are developed with attention to structure, pacing, and restraint, ensuring that production choices offer understanding rather than distraction.
The editorial principles behind the work.
The deliverable is always a consequence of the story, not the other way around. We've killed a lot of good briefs because the format wasn't the right answer for the question.
The standard for every piece of content: would this work without your logo on it? If not, it's not ready. Great editorial content earns the audience instead of buying it.
Vague content is invisible content. Every story has a specific claim, a specific subject, a specific audience. We push until the idea is sharp enough to cut.
You know what's happening at every stage, what you've approved, and what comes next. No surprises. No scope creep. No mystery deliverables three months in.
Unsolicited appreciation.
The true measure of editorial success is how our work moves its intended audience.
The right project finds the right studio.
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