How Organizations Are Using Documentary Storytelling to Build Understanding

Organizations increasingly turn to documentary storytelling to clarify ideas, align audiences, and create shared understanding around subjects that are fragmented, abstract, or difficult to explain.

The work below spans public-facing series, internal podcasts, and original longform projects.

Case Studies

TurboTax Turns to Longform Video to Rethink How Creators Talk About Money

FRQNCY Media led concept development, host and guest sourcing, nationwide logistics, visual identity, remote production oversight, post-production, and final delivery.

TurboTax partnered with FRQNCY on a documentary-style video series designed to speak directly to independent creators, collegiate athletes, and professionals navigating financial decisions without traditional support systems.

Rather than offering advice-driven content like Friends With Tax Benefits, FRQNCY’s first production with TurboTax, Riser Diaries centered on sharing the lived experience of a roster of five high-visibility guests, including professional athletes, entertainers, and influencers.

The project required a geographically dispersed production model. Guests were recorded on location in homes across the United States, while the host recorded separately in a dedicated studio selected to align with brand needs.

FRQNCY sourced and managed local videographers, allowing for high production quality under tight timelines. The series was delivered in 4K for longform viewing and adapted into shortform cuts for wider distribution. Across five episodes, the project reached tens of thousands of viewers and helped build durable relationships between the brand and featured guests.

Coca-Cola Latin America Uses an Internal Video Podcast to Bridge a Region

FRQNCY Media led concept refinement, international coordination, audio-first production, visual identity, internal promotional assets, and delivery.

Coca-Cola Latin America sought to address a familiar challenge: strong regional teams operating toward shared goals, but often separated by geography, culture, and context.

The resulting internal podcast series spotlighted leaders and initiatives across the region to build alignment and shared purpose. Two hosts recorded remotely from different countries, while executives and guests joined from across Latin America.

Production spanned eight countries and required coordination with local engineers to ensure audio quality. Due to budget constraints, video was captured via webcam, with emphasis placed on editorial cohesion, audio clarity, and visual consistency. Internal marketing assets supported adoption across the organization.

The series was embraced internally, strengthening connection across regions and reinforcing a shared regional narrative.

A Narrative Podcast Finds Its Audience, Awards by Asking What Comes After the Safe Choice

FRQNCY Media led concept refinement, field recording, nationwide logistics, script development, immersive sound design, post-production, and delivery.

Produced in collaboration with Vox Creative, More Than This is an audio-only series that explored the idea that self-fulfillment often requires stepping away from predictable paths.

Six guests were recorded on location across the United States, with episodes built around immersive sound design and original music. The production involved a traveling team, rapid turnaround, and close editorial coordination to meet a highly compressed timeline.

The series stood out for its depth and craft, ultimately receiving Best Podcast awards from both Digiday and Adweek.

Function Health Experiments With Podcast Thinking to Build a Social-First Narrative Engine

FRQNCY Media led narrative strategy, research, format development, creative direction, production workflow design, studio sourcing.

Function Health engaged FRQNCY as an editorial partner to design a content system capable of translating deep expertise into accessible, repeatable formats.

Rather than producing a single show, the work focused on building an editorial engine. Podcast sensibilities were expanded into a range of formats, including interviews, direct-to-camera segments, and game-based concepts designed for flexibility and rapid iteration.

FRQNCY developed more than 10 distinct content concepts alongside clear production workflows, host and guest selections, visual direction, and studio sourcing.

The resulting system was then handed off to Function’s internal studio teams, allowing them to scale narrative output while maintaining editorial consistency and clarity.

This Climate Podcast Was Recorded at COP28 in Dubai With Just Weeks to Prepare

FRQNCY Media led concept development, rapid logistics, on-site production, visual identity, guest coordination, marketing assets, and delivery.

With roughly six weeks of lead time, FRQNCY was brought on to concept and produce an interview podcast highlighting climate innovation from the Global South, recorded on location in Dubai during COP28.

The Global South Climate Tech podcast required rapid accreditation, equipment planning, and logistical agility. Recording locations were secured dynamically, including outdoor settings, temporary studios, and spaces within Expo City. Two hosts recorded alongside guests in constantly shifting conditions.

Despite time and budget constraints, the series was delivered successfully, meeting editorial goals and satisfying hosts, partners, and participants.

This Travel Series Uses Immersive Storytelling, 360-Degree Video to Rethink How Place Is Covered

Globocurious began as a richly immersive narrative audio series exploring place through history, sound, and lived experience.

Rather than focusing on destinations as products, the series treats place as a system shaped by culture, migration, economics, and memory. Episodes combine field recordings, narrative structure, and contextual storytelling to build immersion.

The project is now expanding into documentary video while maintaining its editorial sensibility. Globocurious serves as FRQNCY’s first fully original property and a foundation for long-term documentary development across formats.