Podcast landing pages are a fantastic way to promote content and draw in new audiences. A well-designed landing page is a central hub for your podcast, showcasing show descriptions, recent episodes, social media details, links to listen on your favorite podcast platform, and more. Podcast landing pages are truly the one-stop shop for all things related to your show, not to mention a search engine optimization (SEO) goldmine. Check out our article on building an optimized podcast landing page to learn more.
So what makes a stellar podcast landing page? Some brands are taking theirs to the next level by featuring extraordinary visual aesthetics, transcripts, and more. Here are 6 examples of fantastic landing pages for branded podcasts.
REI Co-op’s “Camp Monsters”
The Camp Monsters landing page features a beautiful banner with the show’s title and original drawings. Below this, the landing page highlights REI’s partnership with Yeti and the most beautiful Camp Monsters-themed merchandise. Scrolling further, episodes are organized with simple descriptions and charming drawings. You can even click on each episode to go to a separate episode landing page (hello, SEO!). Each episode’s page includes a detailed description, a transcript, a biography of the lead producer, and a button to help share and subscribe. REI is killing the game, especially when it comes to SEO.
The U.N. Refugee Agency’s “Forced to Flee”
The Forced to Flee landing page is no-frills and effective. Front and center on the page is the show’s icon and description, giving glimpses into the seven-episode series. Below this are portraits of each individual whose stories are highlighted in the episode, as well as a built-in playback. Between the icons, text, and portraits, the landing page maintains a blue-and-white theme consistent with the brand’s colors. As a bonus, the landing page showcases a short interview with Max Richter, the composer of “Exiles,” the featured music for the podcast series. He explains his vision behind the musical depiction of displaced people’s journeys. We even get a YouTube clip of a song from the album. What a unique treat from the U.N. Refugee Agency!
Straight Talk Wireless’ “More Than This”
More Than This, the two-time award-winning podcast produced by FRQNCY Media for Vox Creative and Straight Talk Wireless, has the most beautiful and interactive landing page. The page changes as you scroll, fading from background art into the landing page content. The website features links to listen on your favorite podcast platform, a short podcast description, and our favorite part: the episodes. More Than This displays gorgeous original art with heavenly soft pink and warm orange colors, as well as sketches relevant to each episode. Below the episode playback, there is a big bright button to access the one-of-a-kind visually interactive transcript. Vox demonstrates that a landing page can in itself be a new way of experiencing the podcast!
Whetstone Magazine’s “Climate Cuisine”
Upon clicking on the Climate Cuisine landing page, we are immediately greeted by a lush green plant-filled banner. At the center, there’s a link to listen to the podcast on all the platforms. Scrolling further, the page features both a video trailer and a written description of the show, followed by a description of the host. Below these are recent episodes, embodied by a picture of the plant that each episode centers on. Like REI, Whetstone Magazine offers an individual landing page for each episode. The episode landing page highlights a special Instagram trailer for the episode, as well as a detailed episode description, show notes, and guest bios. This page is so thorough, and we love how they showcase video content on the podcast landing page.
A Matter of Degrees
This is a great example of an entire website dedicated solely to a podcast, in this case, for A Matter of Degrees, a podcast produced by FRQNCY Media for The All We Can Save Project. The animated version of the cover art is paired with a short show description and links to several listening platforms. At the very top of the page, it states when and how often new episodes are released. The scrolling banner clearly states what listeners will take away from the podcast and hooks website visitors in. In the list of episodes below, A Matter of Degrees keeps things simple with the episode title and embedded player. This keeps the focus on getting website visitors to become podcast listeners. When you click on an episode, you are met with a custom illustration and detailed show notes in case listeners want to learn more. As the pièce de résistance, they make sure to include a link to download the entire episode transcript, which boosts SEO for the site and offers an accessible option to members of the deaf and hard-of-hearing community.
Trader Joe’s “Inside Trader Joe’s”
While most landing pages utilize a visual banner and the show name, inside Trader Joe’s boldly draws us in with the question “Why Did Trader Joe’s Discontinue My Favorite Product?” Make no mistake, this isn’t a frequently asked questions page: this question is the title of their most recent episode. We then get the scoop on the episode description, an opportunity to download the transcript, and, on the sidebar, links to all the places to listen and subscribe. Scrolling further, we see other recent episodes with descriptions, dates, and the option for the transcript. Unlike other landing pages, Trader Joe’s does not bother to include the show description on its page. Instead, it cuts right to the chase, drawing listeners directly to recent episodes. At the bottom of the page, Trader Joe’s Inside links other content featured on its website, including its newsletter, “The Fearless Flyer,” and a collection of recipes. What a great way to keep audiences engaged in their other content offerings!
FRQNCY Media is the audio production company for Jane Goodall, Diane von Furstenburg, Coca-Cola, and small businesses alike. FRQNCY is a one-in-a-million blend of innovation, passion, and joy. We offer tailored audio production support including integrated services that take (super-skilled) care of content strategy, market research, production, editing, and marketing.