What Makes a Great Branded Podcast? The FRQ Fam Weighs In
Branded podcasts are on the rise, and we know why. According to the BBC, organizations with branded podcasts see 89% higher awareness, 57% higher brand consideration, and 24% higher brand favorability. Branded shows are well worth it, and more and more companies are getting on board. With this increase, it’s clear that there are branded […]
One is the Loneliest Number: Creating a Branded Podcast Network
So you’ve completed your first branded podcast. If you’ve used the power of podcasting right, you’ve shared the story of your brand or its values through audio. However, most brands consist of diverse values, objectives, and viewpoints. This means that most brands have more than one interesting story to share. Simply put – if yours […]