Beyond Listens: How to Measure the Success of Your Podcast
So, you’ve poured your heart and soul into creating a killer branded podcast with top-notch content and guests. Now it’s time to take it to the next level by tracking those key performance indicators (KPIs). You probably already know that tracking KPIs is essential for measuring the success of any marketing campaign, and when it […]
Podcast Advertising: What Brands Need to Know from Podsights’ Q1 2022 Benchmark Report
Podsights just dropped its Q1 2022 Benchmark Report, and it answers many questions brands may have about podcast advertising. The report pulls data from over 3,500 campaigns, 7.8 billion impressions, close to 900 brands, and $300 million in ad spend. Let’s dig in. The Proof Is In The Data When in doubt, look at the […]
At the Intersection of Music and Marketing with Paige McCauley
We’d like to introduce you to Paige McCauley, our Digital Marketing Specialist. Here’s a touch of backstory to give you a partial window into how much we adore Paige. Our CEO, Michelle Khouri, worked in marketing and communications for over a decade before founding and single-handedly bootstrapping FRQNCY. In startup terms, this means that Michelle […]
[Closed] We’re Hiring a MarTech Specialist
TL;DR Position: MarTech Specialist Experience: 4+ years of working with marketing systems, setting up automations, and managing tech stacks. Pay: $40/hr Weekly Hours: 15-20 hours to start Location: Remote, preference given to folks based on the East Coast of the U.S. Team Lead: Michelle Khouri Collaborators: Paige McCauley, Veronica Montes, Jeremiah Adeola, Becca Godwin About […]
Grow Your Podcast Audience with a Killer Newsletter
Keep on reading to learn why it’s important to have a kickass email newsletter, and how you can start building yours asap.
Building an Optimized Podcast Landing Page
When it comes to podcast promotion, the first thing that comes to mind for most is creating content. There’s no doubt that having great content in the form of social media feeds, blog posts, or email newsletters is super important. But we challenge you to take your promotion game one step further by creating a […]