Promote Your Podcast Like a Social Media Expert

podcast promotion

As podcasting emerges as the new trusted medium, there are endless opportunities to promote the content you create. The best part? You don’t need to be a social media mastermind to promote your podcast effectively. You just need to have the right toolkit.

Keep reading for tips on how to build your podcast’s social media graphics package, how to use automation to your advantage, and how to get listeners and guests to share it like it’s hot. Let’s dive right in!

Start with Graphics

The first thing you’ll want to do is create your podcast graphics package. You can get started by creating an audiogram and a quote template in Canva, which is especially great for beginning or time-strapped teams. More advanced graphics software like Photoshop and InDesign give you even more design power. 

Audiograms feature a short clip of your podcast’s audio with the title and episode number. You can also add a waveform and captions with Wavve or Headliner or get fancy by using After Effects.

A great audiogram example is from the Jane Goodall Hopecast below. In this graphic, we included host and guest headshots, captions, the quote attribute, a waveform, and the podcast logo.

Quote graphics are also great and low-touch examples of content to post. Plus, they have been shown to increase engagement rates by more than 160%. Pro tip: When designing these graphics, ensure all text is large enough so viewers can read it while scrolling through their feed without zooming in too close.

In the example below from Salesloft’s Hey Salespeople, we included the quote, the quote attribute, the episode number, the podcast logo, and icons of where people can listen.

Make sure you’re using clean, engaging, and quality graphics so listeners are excited to share, and guests feel proud to promote the show and their appearance on it.

Use a Social Media Scheduling Tool

Keeping up with a regular social media posting cadence can be tricky. The clear solution is a social media scheduling tool like Hootsuite, Later, or Planoly

These tools save you tons of time and automatically take into account the different time zones of your listeners and optimal posting times when they are online the most. This way, you can promote your podcast to more people and potentially get a bigger following without any guesswork or tedium of real-time posting.

Incentivize Social Sharing

Most people discover podcasts through social media shares. Incentivize listeners to share your podcast posts by providing exclusive content like behind-the-scenes photos, recording session videos, or merch discounts.

Offering giveaway prizes for social shares is a classic tactic used across all industries. The giveaway could be anything as long as it adds real value to your listeners’ lives and shows them that you know who they are. Here are some ideas:

  1. Signed copies of books authored by your guests
  2. Podcast merch like T-shirts, stickers, mugs, etc.
  3. A gift card to a business relevant to your podcast topic 

(Pro Tip: Make sure to track the effectiveness of these tactics!)

Make it Easy for Guests to Share

If you produce a podcast that features guest interviews, you’ll want to make sure it’s easy for guests to share their episode with their network. Create an easily shareable folder on Google Drive or Dropbox with all of the graphics for that guest’s episode and email it to them at least a week (ideally two weeks) before their episode goes live. This allows them to factor the episode promo into their standing content calendar. Then, don’t forget to alert them when their podcast is live. 

That’s it! Hopefully, we got your wheels turning on how to promote your podcast on social media. With engaging graphics, a social scheduler, and bomb sharing incentives, you’ll be a social media pro in no time. 

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