Harnessing Curiosity: A Powerful Tool for Branded Podcasts
In a world filled with information and diverse perspectives, curiosity serves as a powerful catalyst for creativity and innovation, especially in branded podcasting. We draw inspiration from Michelle Khouri, CEO of FRQNCY Media, who recently featured as the “Expert of the Day” on an episode of the ‘Well…Adjusting’ podcast. In the episode titled ‘The Tumultuous […]
Is Monetizing a Branded Podcast Worth It?
It’s no secret that podcasts have become a popular marketing tool for brands to connect with their audience and flex their expertise. Branded podcasts are like the superheroes of the marketing world – they have a unique power to captivate their audience, share their expertise, and leave a lasting impact. As the popularity of podcasting […]
9 Must-Haves to Record Audio Remotely
Take the guesswork out of podcast equipment. The options are endless when it comes to recording gear. From hundreds of podcast mics to an infinite variety of headphones, it can be daunting and time-consuming to research everything you need for high-quality remote interviews. Thankfully, through trial and error with our own podcast productions, we have […]
Jina “Mahsa” Amini: Audio in Liberation Movements
FRQNCY Media has always been an advocate for the power of audio and its ability to heal, uplift, and enlighten our world. In keeping with this, we are using our platform to uplift voices from Iran and Kurdistan, where everyday people are currently fighting for freedom and justice for Jina “Mahsa” Amini and liberation from […]
How to Make an Award-Winning Branded Podcast
In 2022, FRQNCY Media won two Best Podcast awards for the same podcast – More Than This, which we produced for our clients Vox Creative and StraightTalk Wireless. More Than This is a narrative interview podcast that celebrates the extraordinary stories of everyday people who took a leap of faith to live life on their […]
Culture, Climate, and Compassion with Becca Godwin 
We’re so excited to introduce you to Becca Godwin, our Project Manager and Executive Assistant—truly the glue holding FRQNCY together. No one else has the same bird’s-eye view across every project and every team. As Executive Assistant she advises and supports FRQNCY CEO Michelle Khouri; as Project Manager, she keeps the ship afloat while juggling […]
What Makes a Great Branded Podcast? The FRQ Fam Weighs In
Branded podcasts are on the rise, and we know why. According to the BBC, organizations with branded podcasts see 89% higher awareness, 57% higher brand consideration, and 24% higher brand favorability. Branded shows are well worth it, and more and more companies are getting on board. With this increase, it’s clear that there are branded […]
One is the Loneliest Number: Creating a Branded Podcast Network
So you’ve completed your first branded podcast. If you’ve used the power of podcasting right, you’ve shared the story of your brand or its values through audio. However, most brands consist of diverse values, objectives, and viewpoints. This means that most brands have more than one interesting story to share. Simply put – if yours […]
6 Brands Setting a New Standard for Branded Podcasts
Sci-fi might not be the first thing that comes to mind when you think of branded podcasts, but it might just be the first thing you’ll listen to on your morning commute. Branded podcasts are booming in popularity as more and more brands realize their benefits. Think about it this way – if a brand […]
Cross-Platform Content: Turning Fervent Followers into Loyal Listeners
If you create content for any online platform—Youtube, Instagram, TikTok, Twitch—over the last few years, you might have noticed a trend: big-name streamers and influencers jumping onto the airwaves with their very own podcasts. For the sake of your own art, access, and audience, perhaps you find yourself asking, ”Should I make a podcast?” The […]