Meditation, Mediums, and Music with Matt Filler
We’re thrilled to introduce you to Matthew Ernest Filler, our Lead Audio Engineer. Matt joined us in the summer of 2020 as an editor, and very quickly became an integral part of our team and culture. Matt’s the kind of person who not only wants to move the needle, but wants to also: a) analyze […]
Audio Innovation: The Future of Audio is Here
A Brief History of Audio Innovation From a certain distance, the concept of recording your own podcast might seem simple enough—stick a few friends in a room with a microphone, hit record, and slap the results up online. But for every do-it-yourself production, there are just as many rich and experimental shows being created, pushing […]
6 Branded Podcasts that Are Doing it Right
More and more brands are turning to podcasts as an effective way to expand their reach, and it’s working. Today’s consumers are spending more time than ever plugging into audio. As an intimate form of media, podcasts present a unique marketing opportunity for brands to connect with their audiences authentically. While regular advertisements can promote […]
Why Podcasting Matters Now More Than Ever
The Throwback A few years ago, I created and hosted The Cultured Podcast (TCP). Each episode only drew in about 500 listeners. By traditional marketing standards, that number might as well have been zero. No sponsor wants to buy ad time for content with an audience that small. Although my audience was small, they were […]
Podcast Advertising: What Brands Need to Know from Podsights’ Q1 2022 Benchmark Report
Podsights just dropped its Q1 2022 Benchmark Report, and it answers many questions brands may have about podcast advertising. The report pulls data from over 3,500 campaigns, 7.8 billion impressions, close to 900 brands, and $300 million in ad spend. Let’s dig in. The Proof Is In The Data When in doubt, look at the […]
Engineering Sonic Magic with DonTaé Hodge
We’d like to introduce you to DonTaé Hodge, our Audio Engineer. DonTaé’s invaluable knowledge and expertise can be traced back to some of the very first bricks in FRQNCY’s foundation, as he participated in a focus group held during the research phase of our launch. Since then, he’s been an integral part of our team, […]
At the Intersection of Music and Marketing with Paige McCauley
We’d like to introduce you to Paige McCauley, our Digital Marketing Specialist. Here’s a touch of backstory to give you a partial window into how much we adore Paige. Our CEO, Michelle Khouri, worked in marketing and communications for over a decade before founding and single-handedly bootstrapping FRQNCY. In startup terms, this means that Michelle […]
Streamlining Soundwaves: Choose Wired Headphones for High Quality Sound
Wired or wireless? That’s the real question. And our answer? Wired, always. In fact, our producers and audio engineers ask that our hosts and their guests wear wired headphones for every single remote recording session. So while it might mean adding a pair of wired headphones to your next Amazon haul, trust us… it’s well […]
2021 Recap: Feeling Like a Million Bucks
A Word from Michelle We made it, y’all! Another year navigating the trickiness of a life mid-pandemic. But for FRQNCY, this has been a very different year than 2020. Last year challenged me as a business owner in ways I wasn’t prepared for. You hear about other entrepreneurs’ struggles – the days, weeks, or months […]
Lead Time FTW: Why Consistency is Key to a Successful Podcast
We’ve all heard this adage before – consistency is key. But for your podcast release schedule? It’s hella key. Create consistency for your podcast through lead time Why is consistency so important for podcasters? Because it’s expected by listeners. First, consistency helps build trust with your audience, who are wayyy more likely to listen, subscribe, […]