Beyond Listens: How to Measure the Success of Your Podcast
So, you’ve poured your heart and soul into creating a killer branded podcast with top-notch content and guests. Now it’s time to take it to the next level by tracking those key performance indicators (KPIs). You probably already know that tracking KPIs is essential for measuring the success of any marketing campaign, and when it […]
What Makes a Great Branded Podcast? The FRQ Fam Weighs In
Branded podcasts are on the rise, and we know why. According to the BBC, organizations with branded podcasts see 89% higher awareness, 57% higher brand consideration, and 24% higher brand favorability. Branded shows are well worth it, and more and more companies are getting on board. With this increase, it’s clear that there are branded […]
One is the Loneliest Number: Creating a Branded Podcast Network
So you’ve completed your first branded podcast. If you’ve used the power of podcasting right, you’ve shared the story of your brand or its values through audio. However, most brands consist of diverse values, objectives, and viewpoints. This means that most brands have more than one interesting story to share. Simply put – if yours […]
At the Intersection of Music and Marketing with Paige McCauley
We’d like to introduce you to Paige McCauley, our Digital Marketing Specialist. Here’s a touch of backstory to give you a partial window into how much we adore Paige. Our CEO, Michelle Khouri, worked in marketing and communications for over a decade before founding and single-handedly bootstrapping FRQNCY. In startup terms, this means that Michelle […]
[Closed] We’re Hiring a MarTech Specialist
TL;DR Position: MarTech Specialist Experience: 4+ years of working with marketing systems, setting up automations, and managing tech stacks. Pay: $40/hr Weekly Hours: 15-20 hours to start Location: Remote, preference given to folks based on the East Coast of the U.S. Team Lead: Michelle Khouri Collaborators: Paige McCauley, Veronica Montes, Jeremiah Adeola, Becca Godwin About […]
Grow Your Podcast Audience with a Killer Newsletter
Keep on reading to learn why it’s important to have a kickass email newsletter, and how you can start building yours asap.
Promote Your Podcast Like a Social Media Expert
As podcasting emerges as the new trusted medium, there are endless opportunities to promote the content you create. The best part? You don’t need to be a social media mastermind to promote your podcast effectively. You just need to have the right toolkit. Keep reading for tips on how to build your podcast’s social media […]