Beyond Listens: How to Measure the Success of Your Podcast
So, you’ve poured your heart and soul into creating a killer branded podcast with top-notch content and guests. Now it’s time to take it to the next level by tracking those key performance indicators (KPIs). You probably already know that tracking KPIs is essential for measuring the success of any marketing campaign, and when it […]
Is Monetizing a Branded Podcast Worth It?
It’s no secret that podcasts have become a popular marketing tool for brands to connect with their audience and flex their expertise. Branded podcasts are like the superheroes of the marketing world – they have a unique power to captivate their audience, share their expertise, and leave a lasting impact. As the popularity of podcasting […]
How to Make an Award-Winning Branded Podcast
In 2022, FRQNCY Media won two Best Podcast awards for the same podcast – More Than This, which we produced for our clients Vox Creative and StraightTalk Wireless. More Than This is a narrative interview podcast that celebrates the extraordinary stories of everyday people who took a leap of faith to live life on their […]
What Makes a Great Branded Podcast? The FRQ Fam Weighs In
Branded podcasts are on the rise, and we know why. According to the BBC, organizations with branded podcasts see 89% higher awareness, 57% higher brand consideration, and 24% higher brand favorability. Branded shows are well worth it, and more and more companies are getting on board. With this increase, it’s clear that there are branded […]
Cross-Platform Content: Turning Fervent Followers into Loyal Listeners
If you create content for any online platform—Youtube, Instagram, TikTok, Twitch—over the last few years, you might have noticed a trend: big-name streamers and influencers jumping onto the airwaves with their very own podcasts. For the sake of your own art, access, and audience, perhaps you find yourself asking, ”Should I make a podcast?” The […]
Why Podcasting Matters Now More Than Ever
The Throwback A few years ago, I created and hosted The Cultured Podcast (TCP). Each episode only drew in about 500 listeners. By traditional marketing standards, that number might as well have been zero. No sponsor wants to buy ad time for content with an audience that small. Although my audience was small, they were […]
Podcast Advertising: What Brands Need to Know from Podsights’ Q1 2022 Benchmark Report
Podsights just dropped its Q1 2022 Benchmark Report, and it answers many questions brands may have about podcast advertising. The report pulls data from over 3,500 campaigns, 7.8 billion impressions, close to 900 brands, and $300 million in ad spend. Let’s dig in. The Proof Is In The Data When in doubt, look at the […]
Streamlining Soundwaves: Choose Wired Headphones for High Quality Sound
Wired or wireless? That’s the real question. And our answer? Wired, always. In fact, our producers and audio engineers ask that our hosts and their guests wear wired headphones for every single remote recording session. So while it might mean adding a pair of wired headphones to your next Amazon haul, trust us… it’s well […]
Lead Time FTW: Why Consistency is Key to a Successful Podcast
We’ve all heard this adage before – consistency is key. But for your podcast release schedule? It’s hella key. Create consistency for your podcast through lead time Why is consistency so important for podcasters? Because it’s expected by listeners. First, consistency helps build trust with your audience, who are wayyy more likely to listen, subscribe, […]
Grow Your Podcast Audience with a Killer Newsletter
Keep on reading to learn why it’s important to have a kickass email newsletter, and how you can start building yours asap.