Is Monetizing a Branded Podcast Worth It?
It’s no secret that podcasts have become a popular marketing tool for brands to connect with their audience and flex their expertise. Branded podcasts are like the superheroes of the marketing world – they have a unique power to captivate their audience, share their expertise, and leave a lasting impact. As the popularity of podcasting […]
How to Make an Award-Winning Branded Podcast
In 2022, FRQNCY Media won two Best Podcast awards for the same podcast – More Than This, which we produced for our clients Vox Creative and StraightTalk Wireless. More Than This is a narrative interview podcast that celebrates the extraordinary stories of everyday people who took a leap of faith to live life on their […]
Cross-Platform Content: Turning Fervent Followers into Loyal Listeners
If you create content for any online platform—Youtube, Instagram, TikTok, Twitch—over the last few years, you might have noticed a trend: big-name streamers and influencers jumping onto the airwaves with their very own podcasts. For the sake of your own art, access, and audience, perhaps you find yourself asking, ”Should I make a podcast?” The […]
Why Podcasting Matters Now More Than Ever
The Throwback A few years ago, I created and hosted The Cultured Podcast (TCP). Each episode only drew in about 500 listeners. By traditional marketing standards, that number might as well have been zero. No sponsor wants to buy ad time for content with an audience that small. Although my audience was small, they were […]
Engineering Sonic Magic with DonTaé Hodge
We’d like to introduce you to DonTaé Hodge, our Audio Engineer. DonTaé’s invaluable knowledge and expertise can be traced back to some of the very first bricks in FRQNCY’s foundation, as he participated in a focus group held during the research phase of our launch. Since then, he’s been an integral part of our team, […]
At the Intersection of Music and Marketing with Paige McCauley
We’d like to introduce you to Paige McCauley, our Digital Marketing Specialist. Here’s a touch of backstory to give you a partial window into how much we adore Paige. Our CEO, Michelle Khouri, worked in marketing and communications for over a decade before founding and single-handedly bootstrapping FRQNCY. In startup terms, this means that Michelle […]
Streamlining Soundwaves: Choose Wired Headphones for High Quality Sound
Wired or wireless? That’s the real question. And our answer? Wired, always. In fact, our producers and audio engineers ask that our hosts and their guests wear wired headphones for every single remote recording session. So while it might mean adding a pair of wired headphones to your next Amazon haul, trust us… it’s well […]
2021 Recap: Feeling Like a Million Bucks
A Word from Michelle We made it, y’all! Another year navigating the trickiness of a life mid-pandemic. But for FRQNCY, this has been a very different year than 2020. Last year challenged me as a business owner in ways I wasn’t prepared for. You hear about other entrepreneurs’ struggles – the days, weeks, or months […]
Lead Time FTW: Why Consistency is Key to a Successful Podcast
We’ve all heard this adage before – consistency is key. But for your podcast release schedule? It’s hella key. Create consistency for your podcast through lead time Why is consistency so important for podcasters? Because it’s expected by listeners. First, consistency helps build trust with your audience, who are wayyy more likely to listen, subscribe, […]
Hot Takes on Podcasting from our Audio Editor Sidney Evans
We’d like to introduce you to Sidney Evans, our Audio Editor. When Sidney joined us earlier this year, we gained a man who is equal parts thoughtful, brilliant, and sneakily good at naming podcasts. He’s a mixer of dialogue who cares as much about the quality of content as he does the caliber of audio. […]