Beyond Listens: How to Measure the Success of Your Podcast

So, you’ve poured your heart and soul into creating a killer branded podcast with top-notch content and guests. Now it’s time to take it to the next level by tracking those key performance indicators (KPIs). You probably already know that tracking KPIs is essential for measuring the success of any marketing campaign, and when it […]
At the Intersection of Music and Marketing with Paige McCauley

We’d like to introduce you to Paige McCauley, our Digital Marketing Specialist. Here’s a touch of backstory to give you a partial window into how much we adore Paige. Our CEO, Michelle Khouri, worked in marketing and communications for over a decade before founding and single-handedly bootstrapping FRQNCY. In startup terms, this means that Michelle […]
[Closed] We’re Hiring a MarTech Specialist

TL;DR Position: MarTech Specialist Experience: 4+ years of working with marketing systems, setting up automations, and managing tech stacks. Pay: $40/hr Weekly Hours: 15-20 hours to start Location: Remote, preference given to folks based on the East Coast of the U.S. Team Lead: Michelle Khouri Collaborators: Paige McCauley, Veronica Montes, Jeremiah Adeola, Becca Godwin About […]
Grow Your Podcast Audience with a Killer Newsletter

Keep on reading to learn why it’s important to have a kickass email newsletter, and how you can start building yours asap.
Building an Optimized Podcast Landing Page

When it comes to podcast promotion, the first thing that comes to mind for most is creating content. There’s no doubt that having great content in the form of social media feeds, blog posts, or email newsletters is super important. But we challenge you to take your promotion game one step further by creating a […]
Promote Your Podcast Like a Social Media Expert

As podcasting emerges as the new trusted medium, there are endless opportunities to promote the content you create. The best part? You don’t need to be a social media mastermind to promote your podcast effectively. You just need to have the right toolkit. Keep reading for tips on how to build your podcast’s social media […]