What Makes a Great Branded Podcast? The FRQ Fam Weighs In
Branded podcasts are on the rise, and we know why. According to the BBC, organizations with branded podcasts see 89% higher awareness, 57% higher brand consideration, and 24% higher brand favorability. Branded shows are well worth it, and more and more companies are getting on board. With this increase, it’s clear that there are branded […]
One is the Loneliest Number: Creating a Branded Podcast Network
So you’ve completed your first branded podcast. If you’ve used the power of podcasting right, you’ve shared the story of your brand or its values through audio. However, most brands consist of diverse values, objectives, and viewpoints. This means that most brands have more than one interesting story to share. Simply put – if yours […]
Podcast Advertising: What Brands Need to Know from Podsights’ Q1 2022 Benchmark Report
Podsights just dropped its Q1 2022 Benchmark Report, and it answers many questions brands may have about podcast advertising. The report pulls data from over 3,500 campaigns, 7.8 billion impressions, close to 900 brands, and $300 million in ad spend. Let’s dig in. The Proof Is In The Data When in doubt, look at the […]
[Closed] We’re Hiring an Audio Writer
TL;DR Position: Audio Writer Experience: 2+ years of experience writing, writing scripts and narrative content strongly preferred Skills: Creative fiction and nonfiction writing (experiences with scripting, audio writing, and video essays are a plus); Content editing for others; Experience pitching stories and brainstorming original concepts; Collecting and translating research, fact-checking; Proficiency with Google Drive and […]
[Closed] We’re Hiring an Audio Strategist
FRQNCY Media is looking for a part-time Audio Strategist who will work with our small and tight-knight Strategy team to spearhead the research, development, and ideation of nearly all FRQNCY client productions. TL;DR Position: Audio Strategist Experience: 1+ years of experience in creative strategizing, research, development for creative projects Skills: Experience with concept ideation for […]
Inside the Mind of Our Lead Podcast Strategist
We’d like to introduce you to Jessica Olivier, our Lead Content Strategist. Jessica has been an invaluable part of FRQNCY since its earliest days, when she worked in tandem with Michelle to design our signature approach to concepting podcasts rooted in deep research and ideation (🤯). She is a wealth of insight for anyone looking […]
[CLOSED] We’re Hiring a Podcast Strategist
FRQNCY Media is looking for a part-time Podcast Strategist who will work with our small and tight-knight content team to spearhead the research, development, and ideation of nearly all FRQNCY client productions.