How to Make an Award-Winning Branded Podcast
In 2022, FRQNCY Media won two Best Podcast awards for the same podcast – More Than This, which we produced for our clients Vox Creative and StraightTalk Wireless. More Than This is a narrative interview podcast that celebrates the extraordinary stories of everyday people who took a leap of faith to live life on their […]
Cross-Platform Content: Turning Fervent Followers into Loyal Listeners
If you create content for any online platform—Youtube, Instagram, TikTok, Twitch—over the last few years, you might have noticed a trend: big-name streamers and influencers jumping onto the airwaves with their very own podcasts. For the sake of your own art, access, and audience, perhaps you find yourself asking, ”Should I make a podcast?” The […]
Why Podcasting Matters Now More Than Ever
The Throwback A few years ago, I created and hosted The Cultured Podcast (TCP). Each episode only drew in about 500 listeners. By traditional marketing standards, that number might as well have been zero. No sponsor wants to buy ad time for content with an audience that small. Although my audience was small, they were […]
Streamlining Soundwaves: Choose Wired Headphones for High Quality Sound
Wired or wireless? That’s the real question. And our answer? Wired, always. In fact, our producers and audio engineers ask that our hosts and their guests wear wired headphones for every single remote recording session. So while it might mean adding a pair of wired headphones to your next Amazon haul, trust us… it’s well […]
Lead Time FTW: Why Consistency is Key to a Successful Podcast
We’ve all heard this adage before – consistency is key. But for your podcast release schedule? It’s hella key. Create consistency for your podcast through lead time Why is consistency so important for podcasters? Because it’s expected by listeners. First, consistency helps build trust with your audience, who are wayyy more likely to listen, subscribe, […]
Grow Your Podcast Audience with a Killer Newsletter
Keep on reading to learn why it’s important to have a kickass email newsletter, and how you can start building yours asap.
Building an Optimized Podcast Landing Page
When it comes to podcast promotion, the first thing that comes to mind for most is creating content. There’s no doubt that having great content in the form of social media feeds, blog posts, or email newsletters is super important. But we challenge you to take your promotion game one step further by creating a […]
The Podcast Leap: When it’s Time to Invest in Your Podcast
Let’s allow ourselves to dream. What does your blue-sky podcast reality look like? Do you envision a podcast that’s number one in its genre, with thousands of downloads per episode? Heck yes, you do! You probably already know that this level of success as a podcaster takes tons of time and commitment. And as your […]
The Art of the Interview: Tips and Tricks for a Successful Show
So, you’re a podcaster and you’re ready to interview guests, but have no idea where to begin. What questions should you ask? How do you keep your guests comfortable and engaged in the conversation? What happens if there’s an awkward silence? Have no fear, interviewing guests can be a breeze as long as you do […]
Podcasting Tip Guide
From recording, to editing, to content strategy, we have tips on tips we want to share with you. Check back every Tip Top Tuesday for new podcast tips!