Beyond Listens: How to Measure the Success of Your Podcast
So, you’ve poured your heart and soul into creating a killer branded podcast with top-notch content and guests. Now it’s time to take it to the next level by tracking those key performance indicators (KPIs). You probably already know that tracking KPIs is essential for measuring the success of any marketing campaign, and when it […]
Is Monetizing a Branded Podcast Worth It?
It’s no secret that podcasts have become a popular marketing tool for brands to connect with their audience and flex their expertise. Branded podcasts are like the superheroes of the marketing world – they have a unique power to captivate their audience, share their expertise, and leave a lasting impact. As the popularity of podcasting […]
9 Must-Haves to Record Audio Remotely
Take the guesswork out of podcast equipment. The options are endless when it comes to recording gear. From hundreds of podcast mics to an infinite variety of headphones, it can be daunting and time-consuming to research everything you need for high-quality remote interviews. Thankfully, through trial and error with our own podcast productions, we have […]
How to Make an Award-Winning Branded Podcast
In 2022, FRQNCY Media won two Best Podcast awards for the same podcast – More Than This, which we produced for our clients Vox Creative and StraightTalk Wireless. More Than This is a narrative interview podcast that celebrates the extraordinary stories of everyday people who took a leap of faith to live life on their […]
What Makes a Great Branded Podcast? The FRQ Fam Weighs In
Branded podcasts are on the rise, and we know why. According to the BBC, organizations with branded podcasts see 89% higher awareness, 57% higher brand consideration, and 24% higher brand favorability. Branded shows are well worth it, and more and more companies are getting on board. With this increase, it’s clear that there are branded […]
One is the Loneliest Number: Creating a Branded Podcast Network
So you’ve completed your first branded podcast. If you’ve used the power of podcasting right, you’ve shared the story of your brand or its values through audio. However, most brands consist of diverse values, objectives, and viewpoints. This means that most brands have more than one interesting story to share. Simply put – if yours […]
Cross-Platform Content: Turning Fervent Followers into Loyal Listeners
If you create content for any online platform—Youtube, Instagram, TikTok, Twitch—over the last few years, you might have noticed a trend: big-name streamers and influencers jumping onto the airwaves with their very own podcasts. For the sake of your own art, access, and audience, perhaps you find yourself asking, ”Should I make a podcast?” The […]
Meditation, Mediums, and Music with Matt Filler
We’re thrilled to introduce you to Matthew Ernest Filler, our Lead Audio Engineer. Matt joined us in the summer of 2020 as an editor, and very quickly became an integral part of our team and culture. Matt’s the kind of person who not only wants to move the needle, but wants to also: a) analyze […]
[CLOSED] We’re Hiring a Graphic Designer
TL;DR Position: Graphic Designer Experience: 4+ years of graphic design experience Tools: Illustsrator, Canva, Headliner, WordPress Skills: An eye for modern aesthetics, experience designing both B2B and consumer-facing websites and graphics, and an obsession with all things design. Pay: $40/hr Weekly Hours: 15 to start Location: Remote Team Lead: Michelle Khouri Collaborators: Paige McCauley, Veronica […]
Audio Innovation: The Future of Audio is Here
A Brief History of Audio Innovation From a certain distance, the concept of recording your own podcast might seem simple enough—stick a few friends in a room with a microphone, hit record, and slap the results up online. But for every do-it-yourself production, there are just as many rich and experimental shows being created, pushing […]