Why Podcasting Matters Now More Than Ever
The Throwback A few years ago, I created and hosted The Cultured Podcast (TCP). Each episode only drew in about 500 listeners. By traditional marketing standards, that number might as well have been zero. No sponsor wants to buy ad time for content with an audience that small. Although my audience was small, they were […]
Engineering Sonic Magic with DonTaé Hodge
We’d like to introduce you to DonTaé Hodge, our Audio Engineer. DonTaé’s invaluable knowledge and expertise can be traced back to some of the very first bricks in FRQNCY’s foundation, as he participated in a focus group held during the research phase of our launch. Since then, he’s been an integral part of our team, […]
At the Intersection of Music and Marketing with Paige McCauley
We’d like to introduce you to Paige McCauley, our Digital Marketing Specialist. Here’s a touch of backstory to give you a partial window into how much we adore Paige. Our CEO, Michelle Khouri, worked in marketing and communications for over a decade before founding and single-handedly bootstrapping FRQNCY. In startup terms, this means that Michelle […]
Streamlining Soundwaves: Choose Wired Headphones for High Quality Sound
Wired or wireless? That’s the real question. And our answer? Wired, always. In fact, our producers and audio engineers ask that our hosts and their guests wear wired headphones for every single remote recording session. So while it might mean adding a pair of wired headphones to your next Amazon haul, trust us… it’s well […]
Lead Time FTW: Why Consistency is Key to a Successful Podcast
We’ve all heard this adage before – consistency is key. But for your podcast release schedule? It’s hella key. Create consistency for your podcast through lead time Why is consistency so important for podcasters? Because it’s expected by listeners. First, consistency helps build trust with your audience, who are wayyy more likely to listen, subscribe, […]
Hot Takes on Podcasting from our Audio Editor Sidney Evans
We’d like to introduce you to Sidney Evans, our Audio Editor. When Sidney joined us earlier this year, we gained a man who is equal parts thoughtful, brilliant, and sneakily good at naming podcasts. He’s a mixer of dialogue who cares as much about the quality of content as he does the caliber of audio. […]
Promote Your Podcast Like a Social Media Expert
As podcasting emerges as the new trusted medium, there are endless opportunities to promote the content you create. The best part? You don’t need to be a social media mastermind to promote your podcast effectively. You just need to have the right toolkit. Keep reading for tips on how to build your podcast’s social media […]
The Podcast Leap: When it’s Time to Invest in Your Podcast
Let’s allow ourselves to dream. What does your blue-sky podcast reality look like? Do you envision a podcast that’s number one in its genre, with thousands of downloads per episode? Heck yes, you do! You probably already know that this level of success as a podcaster takes tons of time and commitment. And as your […]
The Art of the Interview: Tips and Tricks for a Successful Show
So, you’re a podcaster and you’re ready to interview guests, but have no idea where to begin. What questions should you ask? How do you keep your guests comfortable and engaged in the conversation? What happens if there’s an awkward silence? Have no fear, interviewing guests can be a breeze as long as you do […]
[CLOSED] We’re Hiring a Podcast Writer 🙌
We’re Hiring a Podcast Writer with 2+ years of experience writing for media publications or a brand blog, with experience writing scripts for audio strongly preferred